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We were tasked with creating awareness of Costa’s new ready to drink range with an out of the box creative and our biggest budget to date. This campaign was highly focused on paid media assets and a first-for-brand YouTube Shorts trial. We gave creators on the campaign the task of celebrating the Ready to Drink range; matching their smooth drink quality by showcasing their talent in the smoothest and slickest way possible. To achieve that, we invited creators with special skills (video-editing, dancing, ice skating) to produce a smooth transition while having a Costa coffee. In line with this campaign we ran a Nielsen report to assess intent to purchase ready-to-drink coffee cans from Costa and the results were staggering! - Awareness of Costa was maintained at 3 in 5 when asked to name ready-to-drink coffee brands unprompted - Those exposed to the content had a 81% more favourable view of Costa’s ready-to-drink coffee range - Of those exposed and had purchased Costa within the last 2 months, nearly 9 in 10 were likely to recommend Costa’s ready-to-drink coffee - 10% uplift in intent to buy amongst 25-35s, who may find on the go drinks more appealing to fit their busier lifestyles.

Costa ready to drink range

13.8 million
Reach
7.3 million
Impressions
16.8 million
Video views
Influencer partnered with Coca-Cola to generate global buzz around Coca-Cola Zero Sugar. Our mission was to help the soft drink behemoth capitalise on their TV-marketing campaign starring Gigi Hadid by inspiring creators around the world to post content all on the same day, making this our most extensive global campaign to date! Were we excited? You bet. With the theme for the campaign focused around the "Recipe for Magic” over 120 creators across the globe went all out to create over 300 pieces of content with their take on magic, from a family Sunday lunch to a friends' hangout on Friday night. Our biggest challenge but also our biggest achievement was executing at a global scale across all five continents but this diversity led to a rich palette of global content that created a tidal wave of engagement for Coca-Cola across the seven seas.

Magical outcomes for Coca cola

120
Creators
+300
Pieces of content
172 million
Impressions
+50 million
Video views
In May 2023, we launched a targeted TikTok campaign to drive awareness of Amazon Gaming Week and advertise a range of specific tech and gaming products. From sign-off to completion, this campaign was wrapped in just three weeks, but in that short time, through our optimised organic and paid distribution strategy, we generated some 2.7m content impressions and almost 100k in engagements - including 13k of link-clicks. Amazon was so impressed by the performance of our campaign, the quality of the campaign content, and the speed of delivery that they booked a much larger, multi-market campaign with us for the second Amazon Gaming week of the year.

Gaming Week 2023

190K
Audience size
2.7M
Impressions
77.6K
Engagement
13K+
Link clicks
Google Pixel rewrote the playbook for impactful creator marketing by engaging with creators in an “always-on” strategy. Their approach to generating evergreen content was to capture brand and product moments through over 180 loyal ambassadors who have a deep, long-term relationship with Google Pixel. The result was a myriad of authentic content their followers couldn’t resist. With the support of our dedicated Google team curated in 2021, Influencer amassed a vibrant roster of creators deployed across various media formats — all leading to stronger loyalty, superior engagement, and more creators at the heart of the Google Pixel brand. The creativity of the #TeamPixel ambassadors is the cornerstone of this successful creator marketing strategy. Their stories, where Google Pixel is a magical tool, resonate because they are authentic, which builds trust and loyalty. The success of this approach catalyzed a transformative extension of Google Pixel's ambassador reach — from simply being social channel stars to becoming influential figures across TV ads, events, and primary marketing channels. Recognizing their immense potential, Google Pixel amplified their ambassador-led marketing efforts, making these vibrant personalities the powerhouse behind the brand's remarkable marketing success. They didn't just see the opportunity — they seized it with conviction.

Google Pixel Multi-Channel Masterstroke

$40M+
EMV
90M
Impressions
5K
Engagement
600+
PR

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